Meta Advertising
Strategic campaigns across Facebook, Instagram, and Meta's advertising network, managed by experienced marketers focused on performance.
Kesta Happening Marketing
Marketing that connects.
Results that grow.
Marketing and advertising powered by 20+ years of industry experience, creative thinking, audience knowledge, and smarter technology. We help brands, events, and businesses find the right audience and turn attention into action.
Experience across New YorkWashington D.C.Miami OrlandoLos AngelesHouston
What we do
From first impression to final conversion, we make every touchpoint count.
Creative & Content
Graphics, video, and campaign assets designed to make campaigns stand out and perform.
AI-Powered Targeting
A combination of industry knowledge, campaign data, and AI tools to identify audiences, test faster, and improve continuously.
Email & Text Marketing
Targeted email and SMS campaigns designed to reach the right audience and drive action.
Great marketing isn't just about putting money behind an ad.
We combine experienced marketers, strong creative, audience data, AI-powered tools, and constant optimization to build campaigns designed to perform. And you'll be able to see the results.
- Experienced marketers: people who have run campaigns in these markets before.
- Creative built for the campaign: not a template resized to fit.
- Audience data: targeting informed by what actually converted.
- Constant optimization: tests, reallocations and creative rotation while the campaign runs.
- Visible reporting: spend, revenue and performance you can check yourself.
Our work
Real campaigns. Real audiences. Real results.
Events, artists, and brands promoted across the United States. Every case study reports the same numbers, pulled directly from the ad account.
Myriam Hernández, Elizabeth NJ
Verified figures
A sales campaign for a single-night theater concert in the New York metro area, running from Aug 12 to Aug 29, 2026. Three audiences ran side by side, each optimized for ticket purchases: a broad audience, Latin pop music interests, and warm audiences built from video views, Instagram engagement, and ticket-page visits.
- Ad spend
- $3,499.98Reported from the ad account
- Revenue generated
- $42,610Website ticket purchases
- ROAS
- 12.17xReturn on ad spend
- Purchases
- 193$18.13 per purchase
- People reached
- 61,147238,631 impressions
- Market
- Elizabeth, NJNew York metro, up to 50 miles
Broad audience$1,100 spent, 79 purchases, 16.66x ROAS.
Latin pop interests$1,700 spent, 83 purchases, 10.49x ROAS.
Warm audiences$699.98 spent, 31 purchases, 9.20x ROAS.
Figures come straight from Meta Ads Manager for this campaign, using Meta's default attribution. Nothing is estimated, modeled, or rounded up.
Start your campaign
Experience meets smarter marketing
We know the Latin market.
For more than 20 years, the Kesta Happening team has worked within entertainment, events, brands, and the Latin market. Through Kesta Happening projects and partnerships such as Tickeri, the team has developed a deep understanding of how to reach Latin audiences across the United States.
Today that experience is combined with creative production, campaign data, and AI-powered tools to build campaigns that are faster, smarter, and measurable.
We don't just run ads. We understand who you're trying to reach and why.
Markets
New YorkMetro area
Washington D.C.DMV
MiamiSouth Florida
OrlandoCentral Florida
Los AngelesSouthern California
HoustonTexas
And other major U.S. markets.
Transparent. Simple. Effective.
01
Discover
We learn about your brand, project, goals, market, and the audience you're trying to reach.
02
Strategize
Our team creates a campaign strategy based on your goals, budget, audience, and market.
03
Create
Our creative team produces the graphics and video assets your campaigns need.
04
Launch & Optimize
We launch across Meta and continuously monitor performance, test audiences and creative, and optimize toward better results.
05
Track Results
Every client gets visibility into their own campaign performance. No guessing about what your marketing dollars are doing.
What you can see
Campaign spendWhat went out, by campaign.
RevenueWhat came back in.
ROASReturn on ad spend.
PerformanceReach, clicks and conversions.
Audience insightsWho responded, and where.
Campaign statusWhat's live right now.
Creative you can see
Creative you can see.
Your dashboard isn't the only way you'll know what's happening. We'll also showcase and organize the creative assets our team develops for your campaigns, including graphics, videos, and other advertising content.
Fictional placeholder posters shown for format only — not real client work or results.
Let's grow something.
Tell us about your brand, event, or upcoming project and what you're looking to accomplish. Our team will review your goals and help determine the right marketing strategy.
What happens next
We review what you send, look at the market and the audience you're after, and come back with whether we're the right fit and what the campaign would look like.
Who we work with
Brands, event organizers, entertainment companies, artists and promoters, and businesses targeting Latin audiences in the United States.